The 10 x 10 x 4 Formula  

Rankings, traffic, leads and sales. It's the cornerstone of every online/offline business.  

Let's face it. Getting traffic and standing out in the crowd is hard to do. We're all super busy trying to run our businesses!  

Who has time for fancy SEO anyway?  

Here We'll cover the 10 x 10 x 4 formula and HOW to: 

            Establishing credibility & trust with visitors and prospects  

            Highlighting the differentiation between you and your competitors  

            Creating create desire for your product or service...automatically!  

            Decreasing or eliminating the need to "sell"  

You'll move your viewers from ignorance...to becoming qualified prospects...and finally, to becoming buyers. You'll go from being a salesman to an authority, trusted advisor and friend.  

After all, that's the real goal of marketing, isn’t it?  

The best customers are educated customers who BEG you to sell them something!  

It might sound too good to be true – but when you see how incredibly simple this process is, you'll want to drop this article and call Russell Tayler at Katoosh.com to start your own 10x10x4 system!  

Here are the basic steps to the 10 x 10 x 4 formula:  

1.      Write down the top ten frequently asked questions about your product or service  

2.      Write down the top ten questions a potential buyer SHOULD be asking you about your product or service. These are the important things that differentiate you from your competitors 

3.      Record 20  videos responding to each question. Each video response should be 30 seconds to 3 minutes in length you can make also make videos with Powerpoint and Camtasia or Keynote and ScreenFlow . 

4. Record 4 short "mini" videos  

a.       "To Get More, Go Here" video. At the end of each video, you tell people where to go to get all 19 videos. This is an offer to take them from your video to a Video Lead  

b.      "Enter your name and email to get all 20 videos." Put this on your "video lead page." It's your chance to connect with the visitor and explain your offer and why they should sign up.  

c.       "Thank You for Signing Up" video. Put this on your "Thank You" page – so when someone fills in the form, you tell them they’ll receive their video as soon as they click a confirmation link your autoresponder emails to them.  

d.      "Buy My Stuff" video. You’ll put this on your web site and your outbound emails.  

5.Make a lead capture page. This is where you’re going to send people to after they watch your video  

6. Upload your videos to as many video sharing, social bookmarking, podcast directories, social networks and blogs as possible. It will take a couple of days to do this manually. (FYI Katoosh will do this for you with a click of a button and it will only take an hour or so.) 

Once submitted, the search engines will gobble up your videos in a few hours and you'll be indexed. Within 24-48 hours, you'll dominate the keyword phrases your videos are associated with and you’ll start seeing the rankings and visitors.  

Remember - you are sending those visitors to your lead capture page for an offer – this is where you capture names and build your list.  

Why Does The 10x10x4 System Work?  

Google, Yahoo and MSN love video content. 

When you upload your videos to the top video sites, they get ranked and show up quickly in the search engines. Most of the time, videos show up in Google’s result pages 1-2 hours after they're submitted. Keyword domination (more than 2 listings) frequently occurs in 24-48 hours.  

And if you upload to dozens of sites, they all get ranked separately.  

It's not uncommon for a single video to dominate 4 or even 8 positions on a single page.  

When a user sees the obvious domination in organic listings, they click!  

When a user watches your video and visits your site, they’re 5 to 20 times more likely to take action than from an ordinary link or a paid advertisement. 

There's one caveat: you need to choose the correct keyword phrases to name your videos wisely. 

Once you have done this you will then submit the same videos in 3 different formats targeting different keywords each time for a total of 80 video submissions. Think of all the backlinks you will get.